Jessica Powell, primary advertising officer at burgeoning social networking Badoo, just isn’t timid concerning the web site’s risque reputation, it is determined to just take the brand name to the conventional.

With 125 million active users global, it really is a wonder that Badoo, which includes its head office in London’s Soho, doesn’t always have a greater profile in britain. Maybe it is because only 1 million of these users inhabit the UK, or that the community features a reputation being spot to meet up visitors to have sexual intercourse with.

Badoo wants to enhance both in aspects and has now employed Jessica Powell, the Google that is former executive as main advertising officer, setting the record straight. Powell is definitely an energetic United states with such enthusiasm that she would have an extra battery if she were an electronic device.

The business’s operational head office (its monetary base is in Cyprus) is an average office that is dotcom-style with customary beanbags, fridges filled with energy drinks and an amount of workers whom appear to be they might nevertheless be in school. Continue reading →