Month or two ago, I became with this dating app called Hinge (you guessed it right — for the noble function of ‘research’). While navigating through Hinge, or in other words while researching the application, i discovered some super smart UX flows that actually led us to engage more & more with Hinge.

A bit about dating in general before we get into the specifics of these UX flows in Hinge, let’s talk. As well as that, let’s do a fast exercise that is mental. Imagine you’re standing in a bar and there’s a really hot individual on one other part for the area who you’d actually want to pursue. For the reason that brief minute, how will you feel? Would you confidently walk up to them, or can you stay here frozen never truly making a move. Once I visualize myself in identical situation, right here’s the way I feel:

And a lot of such WORRIES!

In conclusion:

Walking as much as someone to out ask them is hard — there’s fear of rejection

Getting rejected is harder — there’s concern with bumping into them once again and achieving your ego trampled

And bumping into somebody into the supermarket the following morning you down previous night in the bar is hardest — here’s fear of being recognized, mocked, or introduced as “the guy I rejected last night” to her friend after they let

Enter Tinder!

You’re now sitting into the comfort of the sofa. No more must you walk up to somebody. Forget about is it necessary to re re re solve likelihood maths in your thoughts whether that guy shall wish to find out to you later on. Continue reading →