Does the $50 million sign the demise of internet dating or perhaps the beginning of the richer electronic experience that is dating?

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The internet online dating sites Match.com and OkCupid is now able to include another couple that is happy their selection of effective matches: by themselves.

IAC’s Match.com, which has a household of online dating sites including Chemistry.com, Individuals Media, and SinglesNet, purchased OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid offers its solutions free of charge, supports it self through marketing, and usually attracts more youthful singles whom relate to the website’s hip, Digital Age ethos.

So what does the corporate marriage mean for the future of online dating sites?

If you have ever gone fishing for the mate online, you realize that Match.com is similar to the McDonald’s of on the web dating sites. It really is entirely generic. Everybody is upon it . Due to the crowds, good-looking, normal gals must cope with an onslaught of males, 90 per cent of who are total freaks/nerds/players/weirdos.

OkCupid . Yeah, within my previous experience–it’s just about the same, except free (and for that reason much more skeezy) . And today that [Match.com and OkCupid are] converging using one another in a hot, gluey mess of on line site co-promotion that is dating . Continue reading →